Brand Identity Lab

A hands-on workshop for service business owners who want a clear brand direction and real design assets—without confusion and guesswork.

February 4, 2026

Downtown, Orlando

9:30 am - 1:30 pm
$47 (Limited seating)
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Does This Sound Familiar?

You know your business is good, but you're not attracting the right clientele.

Maybe:

  • Your visuals are inconsistent
  • You second-guess colors, fonts, and designs
  • Canva feels overwhelming
  • Your brand looks “fine,” but not intentional

Most service pros don’t need more trends or theory—they need clarity and direction.

That’s exactly what this lab delivers.

What Brand Identity Lab is

Brand Identity Lab is a hands-on workshop where strategy comes first—so your design decisions actually make sense.

You’ll clarify who your brand is for, how it should feel, and what it should look like. Then, you’ll bring that direction to life by creating real brand visuals using Canva.

No fluff. No design degree required. Just clear guidance and practical results.

What You’ll Walk Away With

Define your brand. Design your look. Leave with real assets.

Brand Strategy Clarity

A defined ideal client

Clear competitive positioning

A strong brand personality 

Visual Brand Direction

A brand mood board

A cohesive color palette

A defined photography style

Canva Setup + Assets

A branded Canva workspace

At least one finished brand asset (social post, cover graphic, flyer, or promo)

PLUS you'll get a 1:1 follow-up Marketing Breakthrough Session after the event to give you a gameplan on how to market your rebrand.

How the Lab Works

This workshop follows a simple, proven flow:

Step 1:
Brand Strategy

Define the foundation so your brand has direction.

Step 2:
Visual Brand Direction

Translate strategy into a clear visual style.

 Step 3:
Canva Execution

Build branded assets you can actually use.

Who This Workshop Is For

  • You’re a service-based business owner
  • You want your brand to look polished and intentional
  • You’re tired of guessing with design
  • You want clarity and tangible results

Who This Is NOT For

  • You’re looking for a logo design service
  • You want advanced graphic design theory
  • You’re not ready to actively participate
  • This is a working lab, not a passive lecture.

What People Say About Coach Jones

 
 
 
 
 
 
 
 

Why This Workshop Is Different

This isn’t a pre-recorded course you buy and forget about.

This is a live, interactive experience where you’ll do the work with real-time support and feedback.

You’ll leave with tools you can start using right away to bring your brand to life.

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Frequently asked questions

Instructor

Hey, I’m Jason Jones — graphic designer, brand strategist, and marketing coach with 30+ years of experience helping businesses build brands that book.

I’ve worked with newspapers, magazines, corporations, nonprofits, and hundreds of service-based business owners who needed clarity, direction, and strategy — not guesswork.

The Brand Identity Lab is where I take everything I’ve learned in three decades of branding and make it accessible, affordable, and personalized for real business owners who want results now.

Brand Identity Lab

Define your brand. Design your look. Leave with real assets. A practical, hands-on workshop for service business owners who want a clear brand direction and real design assets—without confusion, guesswork, or starting from scratch every time they open Canva.

$47.00 USD

Investment: $47

Brand Identity Lab is a hands-on workshop for service business owners who want a clear brand direction and real design assets. You’ll define your audience and brand personality, then turn that strategy into visuals—colors, fonts, and branded designs—using Canva.

Ready to Bring Your Brand to Life?

If you’re ready to finally feel clear, consistent, and confident in your brand, I’d love to help you make it happen.

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